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Google Ads Analytics

Performance Assessment, Conversion Tracking & Budget Optimization

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Core Modules

Account Structure & Keywords

Brand/Category Layering
Intent-driven Keyword Groups
Negative Keywords & Match Optimization

Ad Creative & Quality Score

Headline & Description Testing
Creative & Landing Page Synergy
Quality Score Improvement

Bidding & Budget Strategy

Target CPA/ROAS
Bidding & Budget Allocation
Pacing & Time Slot Optimization

Conversion & Remarketing

gtag Events & Conversion Attribution
GA4 Audience Segmentation
Remarketing Lists & Frequency Control
Key Metrics & Visualization
Impressions/Clicks/CTR
CPC/CPM/CPA
ROAS & Revenue/Cost Model
Channel & Device Performance
Industries & Scenarios

E-commerce

Category Layering & High Intent Words
Cart & Payment Conversion
Remarketing Lists & Frequency Control

SaaS

Brand/Competitor Keyword Strategy
Feature & Trial Conversion
Target CPA & Lead Scoring

Local Business

Area/Time Slot Delivery
Phone & Store Visit Conversion
Map & Review Strategy
Deliverables & Reports
Account Structure & Keyword Library
Creative & Landing Page Suggestions
Budget & Bidding Strategy
Conversion Tracking & Data Dashboard
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