Google Ads Management Case
Data-driven Optimization, Maximizing ROI.
Performance Dashboard
Conversion Rate
4.5%
+0.8% vs Last Month
CPA
$12.50
-$1.20 vs Last Month
ROAS
3.8x
+0.5 vs Last Month
Total Conversions
850
+15% vs Last Month
Avg LTV
$320
+$40 vs Last Month
Budget Alert
Campaign "Q4_Promo" budget usage reached 80%. Suggest reallocating budget from underperforming "Brand_Gen" campaign.
A/B Testing & Optimization
Continuously test creatives, audiences, and landing pages to improve Quality Score and Conversion Rate.
Headline Variant A vs B
Running
Winner: Variant B (+12% CTR)
Confidence: 85%
Landing Page Hero Image
Completed
Winner: Lifestyle Image (+22% Conv)
Confidence: 98%
CTA Button Color
Completed
Winner: No Significant Difference
Confidence: 60%