Google Analytics
Google Analytics is essential for tracking website traffic, user behavior, and conversion rates. It helps identify which pages perform best and where visitors come from, enabling data-driven SEO decisions.
Google Search Console
Google Search Console provides insights into search performance, indexing status, and crawl errors. It helps webmasters monitor keyword rankings, fix site issues, and improve visibility in Google search results.
Ahrefs
Ahrefs is a powerful tool for backlink analysis, keyword research, and competitor tracking. Its extensive database allows users to explore referring domains, track keyword rankings, and audit websites for SEO improvements.
SEMrush
SEMrush offers comprehensive SEO features including keyword research, site audits, and position tracking. It also supports content optimization and competitive analysis, making it ideal for agencies and marketers.
Moz Pro
Moz Pro provides tools for keyword exploration, site audits, and rank tracking. Its Domain Authority metric is widely used to assess website strength and predict search engine performance.
Screaming Frog SEO Spider
Screaming Frog SEO Spider crawls websites to identify technical SEO issues such as broken links, duplicate content, and missing meta tags. It’s especially useful for in-depth on-page audits.