Google Search Console
Google Search Console is a free tool that helps webmasters monitor, maintain, and troubleshoot their site's presence in Google search results. It provides insights into indexing status, search queries generating traffic, crawl errors, and mobile usability issues, enabling you to optimize content for better visibility.
Google Analytics
Google Analytics offers detailed data on user behavior, traffic sources, and conversion rates. By analyzing how visitors interact with your site, you can identify high-performing pages, track keyword performance, and refine your SEO strategy to boost engagement and rankings.
Google PageSpeed Insights
Page speed is a key ranking factor, and Google PageSpeed Insights evaluates your site's loading performance across devices. It delivers actionable recommendations to improve core web vitals, enhancing both user experience and search engine visibility.
Google Mobile-Friendly Test
This tool checks whether your webpages are optimized for mobile devices, a critical aspect of modern SEO. It quickly identifies issues like text readability, viewport settings, and tap targets, helping ensure your site meets Google's mobile standards.
Google Trends
Google Trends helps uncover trending search queries and regional interest in specific keywords. By aligning your content with real-time search behavior, you can create timely, relevant content that captures organic traffic.
Google Keyword Planner
Originally designed for advertisers, Keyword Planner is valuable for SEO due to its keyword volume and competition data. Use it to discover new keyword opportunities and estimate search demand for targeted optimization.