Google Analytics
Google Analytics is a free tool that provides detailed insights into website traffic and user behavior. It helps track organic search performance, bounce rates, session duration, and conversion metrics, making it essential for understanding how visitors interact with your site.
Google Search Console
Google Search Console helps monitor a site’s presence in Google search results. It identifies indexing issues, tracks keyword rankings, highlights crawl errors, and offers suggestions for improving visibility and mobile usability.
Ahrefs
Ahrefs is a comprehensive SEO toolset known for its backlink analysis and competitor research capabilities. It provides data on keyword difficulty, content performance, site audits, and rank tracking across multiple locations.
SEMrush
SEMrush offers all-in-one SEO solutions including keyword research, site audits, position tracking, and competitive analysis. Its extensive database supports PPC, content marketing, and social media strategies alongside organic search optimization.
Moz Pro
Moz Pro delivers tools for keyword exploration, site optimization, and rank monitoring. It features a proprietary metric called Domain Authority that helps predict search engine ranking potential and assess link profile strength.
Screaming Frog SEO Spider
Screaming Frog SEO Spider crawls websites to identify technical SEO issues such as broken links, duplicate content, missing meta tags, and redirect chains. It's ideal for in-depth site audits and works well for both small and large websites.